Harris & Associates Habitat for Humanity Campaign
This multi-tactic direct-mail campaign increased brand awareness, encouraged engagement, and helped fuel strategic growth. The campaign won 1st place at the 2015 SMPS Marketing Communications Awards.
The Harris Habitat campaign included:
• Custom-designed direct mail pieces to key client contacts
• Campaign page and video on the Harris website
• Social media community “build” contest
• Employees participating in three Habitat for Humanity team builds
The custom-designed direct mail box included paper cutout sheets representing each of Harris’ four markets and instructions on how to build a paper community, participate in a contest, and share on social media. The box included Harris-branded scissors to further encourage recipients to build their community and participate in the contest.
A modified direct-mail package was also sent to each employee’s home, including an invitation to join one of the team builds plus an activity to cut out and build a paper house and post their finished project to social media.
Sample “built” community
Harris Habitat campaign page and video on Harris & Associates’ website
Employee invitation and house build project sheet