Brand Identity 101, Part 1: What is a Brand?

Brand Identity 101, Part 1: What is a Brand?

What is a brand? The definition of brand is surprisingly hard to pin down, and even professional brand agencies have differing opinions on how to define exactly what a brand is and does. The elements of a brand — your logo, voice and style, colors and fonts,...
Brand Identity 101, Part 2: Discover Your Brand

Brand Identity 101, Part 2: Discover Your Brand

What is a brand discovery? Brand discovery is the process of identifying information about your brand. This is more than knowing what your business does. It’s digging deep to understand why your business exists, who it helps, and what the future holds. Through...
Brand Identity 101, Part 3: Your Brand Board

Brand Identity 101, Part 3: Your Brand Board

What is a brand board? A brand board is a quick reference guide of your brand’s visual elements. It’s used as a resource when designing new materials to ensure your brand style remains consistent. There are many different styles of brand boards with varying elements....
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