Bay Area Development Company Brand Identity
Bay Area Development Company is an established small business real estate lender, but never had a real logo or developed brand style. I created a fresh new logo, a color palette, and pattern styles to polish and professionalize their brand. Alternate versions of the logo maintain brand recognition, while allowing the logo to fit in both horizontal and vertical spaces.
The buildings in the logo represent that their focus is real estate, while the abstract size of the buildings can be seen as high-rise, low-rise, or even industrial — as the company finances all types of real estate. I repurposed the shapes of the buildings to create background patterns, which will be used for their upcoming new website — my next project with Bay Area Development Company.