] Threads Brand • Susy Bias Design

Threads Brand

While working for Pottery Barn Kids, I developed the brand look and feel for their new baby clothing store, “Threads.” The materials needed to relate to the existing Pottery Barn Kids brand, while incorporating an upscale style suitable for the Manhattan-based boutique.

I designed all of the signage, collateral, and marketing for the grand opening, including business cards, employee materials, gift cards and holders, and a direct mail postcard to New York area Pottery Barn Kids customers, introducing Threads and inviting them to visit the new store. Signs for clothing collections were placed in photo frames on store shelves for an elegant look.

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