AiQ Engineering Brand Identity + Materials
I took a simple text logo and reworked some of the elements, including a color array that better shows the letters AiQ as a combination of AI and IQ. The period at the end of the Q suggests finality and solutions, while also allowing for growth of the business. The period can extend into a line with subtext for the various service sectors the company plans to introduce. See brand board for examples.
Along with the updated logo, I completed a full brand identity with a color palette, fonts, and style inspiration. From here, I created business cards and templates for the team to use for producing proposals and other documents.