CrossPay Brand Identity
CrossPay is a startup brand serving small, physical location businesses with payment processing and payment technology services. CrossPay’s tagline is “at the intersection of payments and technology.” With this in mind, I created a tech-looking brand style with the idea of money — the C & P in the logo mark combine to form an abstract dollar sign.
The logo will be used in thousands of small local businesses in many different locations: on signage, POP equipment, app icons, etc. My client wanted a mark that would be recognizable whether or not the name of the company is included.