Home Hunters Logo
Case Study: The Evolution of this Logo Design
My favorite concept here is the one with the heart inside the house — suggesting “home is where the heart is.” This ended up being my client’s choice as well.
In the second round, my client decided against using the parent brand’s name and having this logo be a little more targeted to its own brand – bold and fearless women making their mark in the real estate world. I narrowed the style down to a couple of fonts, and the colors my client most liked at the time.
Further color exploration resulted in a salmon and gold logo, used in glitter form whenever possible.
This brand board shows a quick overview of Home Hunters’ new logo and style for my client’s reference.