Bay Area Development Company: Brand Identity, Collateral, Website

Bay Area Development Company is an established small business real estate lender, but never had a real logo or developed brand style. I created a fresh new logo, color palette, and pattern styles to polish and professionalize their brand. Alternate versions of the logo maintain brand recognition, while allowing the logo to fit in both horizontal and vertical spaces.

The buildings in the logo represent that their focus is real estate, while the abstract size of the buildings can be seen as high-rise, low-rise, or even industrial — as the company finances all types of real estate. I repurposed the shapes of the buildings to create background patterns.

I also designed a new responsive website for the company, which was developed by an outside contractor. The website can be viewed at baydevco.com. Additional marketing materials include new stationery and folder designs, a trifold brochure, and the company’s annual report. The 20-page annual report was delivered primarily in digital format, with a small print run.

Marketing Partner: Chrysalis Marketing
Web Developer: Watts Webb Studio