Global Challenge to Prevent Breast Cancer
For this campaign, my client was The University of California’s California Breast Cancer Research Program (CBCRP). The CBCRP launched the Global Challenge to Prevent Breast Cancer to encourage researchers and advocates to share transformative prevention ideas. The best ideas will help inform $15 million in grant funding to be disseminated over the next five years.
My contributions to the campaign included:
• Landing page design for CBCRP.org
The logo design is inspired by a spark, a symbol of both hope and ideas. There are seven rays extending from the spark, with one in a different color. This signifies the average one in seven women who will be victims of breast cancer. The colored spark also looks like an exclamation point, another symbol that suggests ideas.
The brand identity uses inspiring imagery and everyday women of all demographics. The color palette intentionally avoids the color pink to differentiate this campaign from other breast cancer campaigns. Likewise, this campaign is different because the initiative focuses on prevention as opposed to finding a cure.