Global Challenge to Prevent Breast Cancer

Global Challenge to Prevent Breast Cancer logo design
Global Challenge to Prevent Breast Cancer PowerPoint design
Global Challenge to Prevent Breast Cancer brand board
Global Challenge to Prevent Breast Cancer flyer design
Global Challenge to Prevent Breast Cancer event program design

For this campaign, my client was The University of California’s California Breast Cancer Research Program (CBCRP). The CBCRP launched the Global Challenge to Prevent Breast Cancer to encourage researchers and advocates to share transformative prevention ideas. The best ideas will help inform $15 million in grant funding to be disseminated over the next five years.

My contributions to the campaign included:

  • Brand identity and logo design
  • Flyer, poster, and invitation designs
  • PowerPoint template
  • Banners and backdrop for APHA conference and awards event
  • IdeaScale website design
  • Email template
  • Landing page design for CBCRP.org
  • Awards event materials, including program, placards, and signage

The logo design is inspired by a spark, a symbol of both hope and ideas. There are seven rays extending from the spark, with one in a different color. This signifies the average one in seven women who will be victims of breast cancer. The colored spark also looks like an exclamation point, another symbol that suggests ideas.

The brand identity uses inspiring imagery and everyday women of all demographics. The color palette intentionally avoids the color pink to differentiate this campaign from other breast cancer campaigns. Likewise, this campaign is different because the initiative focuses on prevention as opposed to finding a cure.

Global Challenge to Prevent Breast Cancer conference booth design
Global Challenge to Prevent Breast Cancer IdeaScale website design
Global Challenge to Prevent Breast Cancer event banner design
Global Challenge to Prevent Breast Cancer email template design
Global Challenge to Prevent Breast Cancer website announcement design